FASH COLONY AW21 - EDITORIAL WITH LONDON ARTIST EM X M3

Fashcolony London based creative designer journey consists from working with leading high street brand to become one of a world leading global premium and luxury brand, creating its own clothing with its distinct identity.

The brand inspiration born from cultural urban aesthetics such as icon collection from the archives of African largest country’s logo which signifies dignity, strength and unity with settled colour pallets. Fashion is like music, and both work hand in hand so why make just a single hit when you can actually create a hit album which tells a better story. That’s why Fashcolony creative ideas are focused on creating a collection instead of a piece.

The collection includes day to day trends for that is relatable to all daily active lifestyle looks such as skateboarding, gym, basketball, festival, workout, bowling, jogging , dancing, biking, or any other occasion. Fashcolony designs are tailored for all gender and ages with no boundaries.

«We are a brand which does focus on generating something a little bit different. We took to the streets to find our fashion inspirations, and the end result is streetwear. We are FashColony, and we know what it is what you’re looking for when it comes to the every day. We believe that the future of fashion is in the unisex street look. We think that clothing should be unapologetic, it should be bold and present, focusing on accessible designs, easy to wear outfits, and a focus on a dynamic lifestyle. We focus on things like zipper shorts, tapered trousers, T-shirts and sweatsuits. The blend between comfortable and modern is easily identifiable, because we understand there is a whole generation of young people and a growing culture of all people who aren’t concerned with fashion statements. They aren’t looking to show off, they prefer their clothing to be unpretentious, unisex and built for convenience.»

«Our collection at FashColony is one grounded in practicality. We want to redefine what fashion means, and to create a powerful, bold, unapologetic style that doesn’t hold back on expressing individuality and creativity. What we’ve come up with is something which is highly different, something that pushes out the boundaries of what fashion can be, and creates a comfortable, unisex streetwear collection that appeals to all members of the public. As a London-based, practical brand of streetwear, we’ve created something which we hope will go on to be a powerful solution for many people.»