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FRED PERRY X AKANE UTSUNOMIYA – NEW COLLECTION

23 noviembre, 2020 //  by Giselle Palou

Fred Perry launched his third collaboration with Japanese designer Akane Hasui, Creative Director of Akane Utsonomiya. Both brands merge their DNA to reinterpret Fred Perry’s classic sports pieces, thus creating a unique collection.

A collection based on the playful aesthetic that directly inspired the designer’s Spring / Summer 2019 collection: use of color graphically, in blocks, and a game of textures applied to iconic garments of the firm, without forgetting the legacy subcultural of them. As a novelty, Akane dares with the quintessential British pattern, the Argyle.

Thus, the collection presents a reinterpretation, under the lens of Akane, of pieces such as the Fred Perry polo shirt. Akane revisits the icon and transforms it into a ribbed, fully knitted top with colored stripes and a ribbed texture.

A genuine focus on knitwear that leads the designer to dare with the Argyle pattern, the one she believes most strongly represents the British heritage. The same is applied in details, such as the sides of sweatshirts, adding the reference and the legacy to the now renewed garments.

Finally, it is worth highlighting the version of the Fred Perry tennis skirt: in asymmetrical pleats and a ribbed waist. Matching sports jacket which is crafted in a classic Akane silhouette: stand up collar and sleeve pocket / patch.

The campaign, photographed by Ittetsu Matsuoka, features a romanticized version of Komazawa Olympic Park (Tokyo), where Akane grew up.

The collection is available in the official Fred Perry stores and the online store.

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Categoría: FashionEtiqueta: AKANEHASUI, AKANEUTSONOMIYA, FREDPERRY, ITTETSUMATSUOKA, KOMAZAWAOYLIMPICPARK, TOKYO

Publicación anterior: « SHOES AND ACCESSORIES WE OBSESSED OVER THIS YEAR – BY SHENNELLE MCLUNE
Publicación siguiente: HUMAN VS SPEED – PHOTOGRAPHED BY MARK ARRIGO »

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