During quarantine season there were some comments and tweets going around social media suggesting that “The UK has let Yung Fume Down”. As one of the staple features of the modern day UK rap Scene we felt it’s important to explore the validity of such a statement. Sure he may not have achieved such mainstream success compared to his peers and contemporaries such as D-Block Europe (DBE), K-trap, Nines & Stormzy; however, a deeper look will show that Yung Fume has seen success in ways many others haven’t.
With 2.4 million views on his song with Lil Durk (Secrets), and a quick look on his instagram will indicate that Yung Fume has shifted his focus from the UK market to the US.
Aside from Stormzy, this is something that none of his peers have even attempted yet, the closest being DBE with their collaboration with Lil Baby but due to some previous mistakes they’ve been unable to establish a physical presence in the USA through touring & promotion. This refocus by Yung Fume on to the US market could be what made space In the UK for the rise of artists with a similar sound.
Hailing from South London, Young fume has been a staple within the UK urban music scene for the longest. First discovering him on his inaugral ‘Noughts and Crosses EP, of which the 4 instalment was release late 2019. With every release of YF he has shown his lyrical prowess and creativity when it comes to melodies/hooks and building an atmosphere within his music. He has even hosted a number of high profile features (most prominently Nines’ “Oh My” from his debut album Crop Circle.)
But considering the headstart he had, as one of the pioneers of the sound that’s dominating the UK sound (think DBE, Nafe Smallz and anyone alike) some would say that Yung Fume should be bigger in his home country. Many fans of UK music would have their own opinion on who ‘founded’ the sound that is influencing the scene from up & comers like Rasstokyo (aka TokyoTheProducer) to more established names like DBE & A2. There is no doubt that those in the scene learn from eachother and build on what’s already been laid down.
What many would agree on however, is that Yung Fume has always been at the forefront of this innovation.
Not enough love from the mainstream?
Why Yung doesn’t get much love from the UK mainstream is up for debate. Is he marketable? Is the music catchy enough? Has he had enough promotion behind the right singles or projects? It would take a dissertation to answer those questions. What we know for sure is that his fanbase is strong, having growing from early adopters to the UK sound and drill alike, these are the same fans that have been keeping Fume’s career going. Several US outlets have also already found him and gave him a platform (Adam 22’s No Jumper where many legendary artists such as XXX tentacion & Lil pump were discovered). Maybe it’s only going to be a matter of time until the mainstream recognise him in the same way they do his contemporaries.
Yung Fume has recently released another EP during quarantine entitled “Now or Never” with a very impressive drill inspired lead single entitled “Devilish”.
Check it out on the link below and let us know what you think!
Article by Sean Solomon.